The site is under development. How long does this process take?

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Site development is a long process that every resource goes through. Sometimes when you go to the address of the site, you can see a sign or just an inscription “Site under development”. In this article, we’ll tell you exactly what it can mean, how long to wait for the launch of the site. You will also learn what factors affect the speed of development of the resource and whether you can influence the development process, to speed it up.

WHAT DOES “WEBSITE UNDER DEVELOPMENT” MEAN?
The creation of any resource always takes a certain amount of time, based on many nuances, ranging from the topic of the resource (web store, or a simple landing page), and ending with a promotion strategy. Using so-called “stub page” allows the owner of the resource to declare itself before the launch – often on this page we can see the logo, the primary elements of branding in the form of fonts, images, colors and illustrations.

The “In progress” placeholder is used for at least two reasons:

the resource is almost ready for full launch, and right now is being tested, the final refinements. advertising the site even before its launch – an effective move that saves time. which is why on such pages you can observe links to social networks, a brief description of the company and a form of mailing about the launch and contact information.
If the advertising site is already running, but he himself has not yet launched, a stub allows you to avoid confusion in the eyes of the user. the most unpleasant thing a user can see – a mistake, and a stub excludes such a possibility.

HOW LONG CAN IT TAKE TO CREATE A SITE?
As a rule, the creation of any site includes a list of stages. Consider the most typical stages on the example of the company website:

Site design and terms of reference. here are clarified the objectives of the site, discussed each way to achieve the goals and make a draft resource. the process usually takes at least 5 days. full development of the terms of reference with the approval takes an average of 4 days.
Content. creating content for the site can take the lion’s share of the work on the project. average content is created up to 25 days. edit, approve the result – 4 days. the result – about a month.
Prototypes. an average of up to 20 days. this includes the development of the concept to achieve the goal, coordination with the client. there are also edits.
Design. up to 15 days on the average.
Testing and filling. This identifies any defects or unplanned departures from the terms of reference.
At least 80 days to create such a resource. Landing can be created within two weeks, and a large online store will need a total of more than two months. If you clicked on the link site, which is still under development, you can often find a timer with a countdown to the launch, which will give you a straight answer, regardless of the type of website. If there is no such timer, contact information will always save you if necessary.

IS IT POSSIBLE TO INFLUENCE THE SPEED OF WEBSITE CREATION?
It’s easy for a customer to influence the creation of a website – just take a responsible approach to the project. This includes providing as much information as possible about the business, customers, goals and desires, preparing texts and images, independently drafting the TOR. Active participation in the process also stimulates the entire process, because the coordination of each nuance can take days or weeks.

If you are an audience, you can hardly influence the speed of creation. However, it is the support of the project and showing interest, attention – the main tools to take part in the development. There are also projects that are created for charitable purposes, the development of which you can help “with your own hands” – donate and distribute.

CONCLUSION.
“In Progress” is always a good option to get an extra boost of future audience on an unfinished resource. If you fill the plug with enough useful information without excess, a successful launch can be guaranteed. With the right approach, the audience will wait for the launch and good attendance figures can be observed in the first weeks.